Broadliner Tech Data has been appointed as sole Platinum VAD (Value Added Distributor) in Ireland and the United Kingdom for Micro Focus, the leading provider of enterprise application software. The accreditation means that Tech Data’s Advanced Solutions team can offer superior levels of support to value-added resellers on the complete Micro Focus portfolio. To obtain this highest-level of accreditation, Tech Data has made significant investment in developing its skills and capabilities in Micro Focus software solutions. It has put technical and sales staff through the vendor’s training programme and Micro Focus partners will now be directly supported by the talented Growth Vendor team within Tech Data Advanced Solutions, managed by Lynda Edwards, Business Unit Manager, with further resource and backing available from the Professional Services practice. The extensive Micro Focus range includes solutions in the areas of enterprise development, hybrid IT management, predictive analytics, security, risk and governance. “Tech Data will be looking to work with both existing Micro Focus partners and those who are new to the extended range of solutions – to grow sales, drive profitability and increase customer satisfaction”, said Simon Bennett, Business Unit Director Advanced Solutions at Tech Data UK and Ireland. “Our appointment as the sole UK and Ireland Platinum VAD partner for Micro Focus is a great achievement for Tech Data and testament to the team’s dedication and skill. As a Platinum VAD, we will be able to deliver the higher levels of service and support on the complete Micro Focus range. We see huge growth potential for the company’s applications in the enterprise market and will be working hard to deliver the trusted advice and service that will support partners as they extend the reach of Micro Focus solutions and develop their business potential.” Claudio Pettannice, Director, International Distribution at Micro Focus, stated: “we congratulate Tech Data UK and Ireland on becoming a Platinum VAD for Micro Focus. With the strong investment and commitment it is making, Tech Data will help our UK partners increase their sales and continue to deliver the highest levels of customer satisfaction.” Separate to the announcement of its appointment as a Micro Focus Platinum VAD for the UK and Ireland, Tech Data is about to launch an incentive scheme for resellers on the vendor’s data protection solutions. The six-month programme will see a number of resellers rewarded for their sales achievements with an end-of-summer trip to Ibiza. Please contact Lynda Edwards for further information and details on this exciting incentive. Micro Focus helps businesses run smoothly and modernise through four core areas of digital transformation – Enterprise DevOps, Hybrid IT Management, Predictive Analytics and Security, Risk and Governance. Its software provides the critical tools customers need to build, operate, secure and analyse their enterprise. By design, these tools bridge the gap between existing and emerging technologies, enabling faster innovation, with less risk, in the race to digital transformation.