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OPPO arrives in Switzerland with Alltron

Markus Messererer, CEO of Alltron

OPPO, the world's fifth largest smartphone manufacturer, has chosen Swiss broadliner Alltron as its distributor. The launch of the first 5G smartphone on the Swiss market is a prelude to collaboration: from May onwards, the Oppo Reno 5G, distributed by Alltron, is available exclusively at Swisscom.

The three telecommunications companies, Swisscom, Sunrise and Salt, were granted the right to use the frequencies of 5G mobile communication technology at a federal auction. Since 17 April, these frequencies have been available for commercial use in Switzerland. Suppliers have invested in their 5G networks and the first localities have already started to be served. What has been missing until now are mobile phones compatible with the 5G network and its many advantages.

With OPPO's Reno 5G model, the first 5G-compatible smartphone is coming to the Swiss market. The Oppo Reno 5G is equipped with Qualcomm's fastest processor, the Snapdragon 855, a 3-lens camera with 10x hybrid zoom, a retractable selfie camera, a 4065 mAh battery and the VOOCSuperVOOC fast charge function. It will be available exclusively from Swisscom from May and will cost end users EUR 888. Swisscom will purchase the devices from Alltron.

This collaboration marks the official entry of the OPPO brand into the Swiss market. The manufacturer does not plan to open any branches in Switzerland. OPPO was not looking for a simple carrier but the right Swiss distributor. Alltron was chosen.

"We chose Alltron because it gave us a competent and friendly impression and convinced us with the data transmission system with important business partners", says Thierry Jin, Sales Director of OPPO France and until further notice also of OPPO Switzerland.

Markus Messererer, CEO of Alltron, comments on the collaboration: "for us, it is an evolution that leads the way. We are proud that OPPO has decided to work with us in the Swiss market. He hopes that this will also convince other leading Chinese brands to choose Alltron as a reliable partner in Switzerland."

OPPO chooses selective distribution to enter the Swiss market. Initially, the OPPO Reno 5G will be available exclusively from Swisscom. Starting in the second half of the year, some Swiss dealers will be supplied with different OPPO models. The choice of resellers and devices has not yet been decided; OPPO is currently in discussions with various retailers to this end. The date from which specialist dealers will be able to purchase products on the open market via Alltron is not yet known.

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