StarLink Expands on the DACH Market


Dubai security VAD StarLink is continuously expanding its distribution in the DACH region for "Next Generation Security" solutions.

The expansion of StarLink in the DACH region - yet to be precisely defined, beside the existing European offices in the Netherlands and the United Kingdom - is a logical extension of the existing European hub. The Starlink team in the DACH region now has a local presence together with important security manufacturers. StarLink's strategy is to offer its technology partners, sales partners and customers a value-added service for security / cybersecurity solutions.

StarLink's new location is designed to serve all customers in the DACH region with the latest generation of security technologies to protect against the ever evolving cyber threats. With the execution of the DACH region, the company's long-term vision of becoming the world's largest true VAD will be realised. It's about investing in new markets to replicate StarLink's unique business model.

StarLink, the fastest growing True Value Added Distributor (VAD) in the Middle East, Turkey and Africa (META) regions, is now represented in 20 countries worldwide, including the United States and the United Kingdom. With a focus on next-generation security / cybersecurity technologies, the company has grown by an average of 30% year-on-year and is targeting sales of $400 million this fiscal year. As a "Trusted Security Advisor" to over 2200 enterprise and government agencies worldwide, in a variety of business areas, StarLink has successfully deployed its market-leading Solutions Lifecycle with multi-layered, deep and comprehensive security / cybersecurity technologies. StarLink sells exclusively through its channel network of more than 1100 partners worldwide.

Niall McGrane, Vice President Europe at StarLink, said: "we are on track to position StarLink as an innovative player in the security distribution business in the DACH region by focusing on developing new business opportunities for our suppliers, channel partners and end customers. We are investing heavily in local resources to expand the StarLink "Value-Add" across Europe and achieve aggressive growth targets for both our partners and suppliers. StarLink's focused strategy is to add a true and verifiable value add at every step of the security solution. This applies to manufacturers, resellers/partners and of course to all our end customers. We are continually expanding our vendor portfolio with new best-of-breed technologies. Currently, the most important thing for us is to strategically expand our channel network together with the manufacturers. We are looking forward to working with new interested resellers / partners."

Dirk Steinkampf, Regional Sales Manager at StarLink for the DACH region, said: "we know that resellers and end customers in DACH are ready for this new approach. As a "trusted value distribution", we offer our resellers/partners new business and customers. For those who choose to work with StarLink, this means a new level of confidence in their next-generation security solution."


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