Broadliner Exertis has announced plans to acquire Amacom, a major Dutch distributor of consumer electronics and small domestic appliances to retail, etail and B2B resellers, subject to approval from the relevant competition authorities. Located in Den Bosch, in the south of the Netherlands, the company employs around eighty staff with revenues of €160 million in the last financial year.
Gerry O’Keeffe, Exertis International managing director, said: “Amacom provides us with the opportunity to expand our Consumer Electronics business in Continental Europe. There is great synergy between our two companies in the consumer market which we can leverage to the benefit of our vendors, who increasingly want to work with fewer partners across Europe. Amacom is well respected for its sophisticated distribution and service capabilities, serving the Benelux market with an impressive, online portal that is widely used by retailers, and has strong relationships with key vendors.”
Amacom holds a leading position with vendors who include Clearplex, LG, Panasonic, Philips, Samsung and Sony. Amacom’s experienced management team will remain in place after the completion of the acquisition with the current CEO, Dick Engels, reporting into O’Keeffe.
“With the additional resource and financial strength of DCC, we will continue the strong growth of our business in the Netherlands and beyond, and provide new opportunities for the channel and, most importantly, our employees under the Exertis brand. This is a significant step for Amacom that will enable us to be part of a highly successful operation which is rapidly expanding its presence across the globe”, said Engels.
Completion is expected to take by the end of June at latest, until which both companies will continue to operate separately.