ELKO Group Start Distribution of Xiaomi Smartphones in Scandinavia and Baltics


Broadliner ELKO Group has unveiled a distribution partnership with Chinese vendor Xiaomi, whose smartphones it will from now on distribute in the Baltics and Scandinavia through its offices in Estonia, Latvia and Lithuania, as well as its subsidiary Gandalf Distribution in Sweden.

Xiaomi is currently the world’s fourth largest smartphone brand and have also established the world’s largest IoT platform for consumers, connecting more than 150 million smart units, even without counting smartphones and laptops. The brands slogan “Innovation for everyone” reflects Gandalf and ELKO’s goals to offer the resellers in Scandinavia and Baltics the best IT and consumer electronics brands available. Gandalf and ELKO are very proud to offer high quality models of Xiaomi smartphones in our product portfolio.

ELKO Group is one of the leading mobile products distributor in the region and we are honoured to have such a major worldwide supplier as Xiaomi in ELKO Group and Gandalf product portfolio. By expanding ELKO Group and Gandalf smartphone product range, we are pleased to offer our customers high-quality and innovative products”, says Baiba Indāne, Head of Branded Unit, ELKO Group.

By adding official distribution of Xiaomi market leading products into our mature and well established distribution model we are enabling the next step of major business growth for both Xiaomi as well as our leading reseller partners across Scandinavia. We welcome all Gandalf resellers to benefit from the win-win situation the new exciting Xiaomi contract enables”, adds Johan Cheng Falkström, Sales and Marketing Manager, Gandalf Distribution AB part of ELKO Group.

"We are excited to work with ELKO Group and Gandalf Distribution AB – that will allow fans of the Mi brand in Sweden, Norway, and Denmark experience Xiaomi's products. We are confident that our portfolio of honestly priced smartphones including Redmi Note 7, Mi 9 and Mi 9 SE will delight users", concludes Tony Chen, General Manager for CEE, Nordic and Baltic Region, Xiaomi.