Westcoast Partners with Royole


British broadliner Westcoast has unveiled an exciting new partnership with Royole, the global manufacturer of next-generation human-machine interface technologies. Offering a cutting-edge array of flexible displays, flexible sensors and smart devices, Royole is looking to extend its reach by delivering its product solutions through one of the largest IT distributors in the UK.

Royole is one of the world’s most innovative technology companies, with many significant milestones to its name. Set up to move beyond traditional IT distribution, Westcoast will supply Royole’s pioneering products while offering its ever-growing customer base of IT resellers and retailers the high service levels, expert training and market support for which it has become renowned.

On the appointment of Westcoast, General Manager for Royole in Europe, Harold Cobben, commented: “we’re thrilled to have partnered with Westcoast, one of the largest IT distributors around. The relationship will help us grow, respond more quickly to demand, and operate with greater flexibility as continue to improve the way people interact with the world. There are many exciting developments on the horizon for Royole, and this partnership will enable us to expand our offering across a vast customer network, allowing a larger pool of customers to enjoy our innovative products.

Ashley Watts, Accessories Commercial Director at Westcoast, added: “to be working alongside one of the most exciting, innovative and advanced technology manufacturers out there is a real privilege – and an opportunity to give our customers the competitive edge. We can’t wait to see what the future holds for us both.