WALLIX, the European expert in Preferential Access Management, continues to expand its distribution network in Europe, Middle East and Africa with the signature of distribution partners in key markets. These distributors promote and market WALLIX's offers to their network of resellers. This approach strengthens both proximity to customers and local sales dynamism, while multiplying WALLIX's sales force on an international scale.
In accordance with the Ambition21 plan and following the evolution of its business partner program, WALLIX is developing its reseller network through an ambitious strategy to win new distributors. The group thus intends to acquire partners with an international dimension and with a local dynamic; WALLIX aims to cover 80% of the global MAP market by 2021. WALLIX has reaped the first benefits of this active policy, with the recent recruitment of several key partners in key development areas in Europe and the Middle East and Africa.
In Germany, a target market where WFP is expanding rapidly, WALLIX has signed a new agreement to partnership with Infinigate, the German leader in value-added distribution (VAD) of solutions also present in more than ten countries in Europe. The agreement, which takes effect immediately, concerns the entire range of WALLIX products. With more than 23% of its sound economic fabric dedicated to the industrial world, the German market represents a potential of very significant growth for WALLIX in Europe. This partnership is part of the growing importance of of WALLIX in the DACH area where it already has a team of 15 people based in Munich. Andreas Berthold, Managing Director of Infinigate Germany, says: "WALLIX's technology alliances with many of the world's leading IT companies make the distribution of WALLIX solutions particularly relevant in an already highly developed German market."
In the United Kingdom, WALLIX has joined forces with e92plus, the leading distributor of cybersecurity, to resell its solutions in a market that is expected to cost €3.4 billion in 2021 with a segment of the MAP that has an average annual growth rate of 20% per year. Mukesh Gupta, CEO and founder of e92plus, comments: "last year, Gartner referred to the WFP as the most dynamic segment of cybersecurity and is now a standard in the market. This is the ideal time to add it to our portfolio of offers. WALLIX provides the most advanced PAM solution flexible and easiest to deploy, and we are very enthusiastic about the potential of our partnership."
Finally, the group has signed the distributor Credence Security, which enables WALLIX to position itself as a leader in the field of security. all its offer on the fast-growing market of the Middle East and Africa. In the Republic Czech, it is a signature with the distributor Comguard that reinforces WALLIX's presence in the Eastern European countries, a market where the commercial momentum is particularly strong.
Xavier Lefaucheux, VP Global Channel, emphasises: "the WFP market is in a phase of accelerated growth more than twice that of the cyber security market. It is a exceptional development opportunity for resellers and integrators for whom our offer software around the Bastion presents strong differentiators as well as a methodology of support that they appreciate. Our training centre WALLIX Academy and our new partner portal will also make it possible to support the development of skills users, and our partners in all regions of the world."