Westcon-Comstor has appointed Paul Cunningham as its new Chief Marketing Officer (CMO). Paul will lead Westcon-Comstor’s marketing strategies across EMEA and APAC regions. As well as responsibility for company-wide marketing and communications, Paul will oversee digital propositions and platforms, business intelligence and analytics, future vendor technology strategy, customer segmentation and go-to-market. Prior to joining Westcon-Comstor, Paul was CMO at Atos Unify, where he was responsible for business strategy across unified communications, collaboration and digital workplace.
“This is a great time to join Westcon-Comstor”, said Cunningham. “The combined forces of digital technology evolution, enterprise business transformation and changing value-creation models in the IT sector offer a significant and compelling opportunity for Westcon-Comstor – one which I am excited to help them realise.”
David Grant, COO, Westcon-Comstor said: “Paul brings a wealth of distribution experience and strategic insight at a time of great opportunity for Westcon-Comstor as we drive the business forward. The marketplace is going through a hugely transformative phase and it’s essential that we have the right expertise to not only navigate new opportunities and go-to-market models, but also to innovate how we deliver value and stay one step ahead.”
Cunningham previously led a successful business development consultancy working with vendors and partners to help them improve their marketing, customer expansion, channel growth and digital capability. Earlier in his career, Paul was Vice-President Technology, Westcon Group, based in Tarrytown, New York, and Marketing Director for Comstor UK.