Exertis Hammer Expands into Iberia

James Ward, MD Exertis Hammer

Enterprise VAD Exertis Hammer has expanded its European presence with the launch of Exertis Hammer Iberia. The new office in Barcelona brings the total number of Exertis Hammer locations across the continent to seven: Belgium, France, Germany, Italy, Netherlands, Spain and Sweden - serving the Nordic region - all supported from the UK head office in Basingstoke, UK.

For more than 25 years, specialist value-add distributor Exertis Hammer has been working with a portfolio of world class vendors to deliver data storage, servers and end-to-end IT solutions to customers across Europe. That focus has increased since the acquisition of Hammer by Exertis UK in 2016.

The new office is to be led by Francesco Montuoro. “Francesco brings many years of experience in sales, business development and marketing in the ICT sector working both with direct and indirect channel and vendors”, said Steve Cowley, Exertis Hammer’s General Manager – Europe. “His focus will be on establishing a strong business across Iberia.

This expansion is testament to the investment and focus by Exertis Hammer in developing the European market. James Ward, Managing Director, said: “Since our acquisition, we have focused on expanding our presence across Europe. Opening a new office in Barcelona, Exertis Hammer Iberia, is part of that programme and will be followed by a continual physical, as well as business, expansion. This is only the start!

The opening of an office in Barcelona is fitting; it is the venue for Exertis Hammer’s leading enterprise-focused IT channel event in Europe – SF19 – which runned from July 3 to 5. This event – now in its 12th year – covered the latest technologies and trends enabling our digital universe, from enterprise-class storage, servers and networking to security, wireless, UC and services. Headline sponsors Dell EMC, Intel, Seagate, Supermicro & Western Digital, plus leading analyst Canalys joined 17 other vendors to provide an unprecedented insight into the marketplace.