Redington Value, the value-added arm of regional broadliner Redington Gulf, has announced a distribution agreement with San José-based software- defined data management provider, Cohesity, for the Middle East and Africa markets, thanks to Redington offices in Angola, Bahrain, Egypt, Ghana, Kenya, Kuwait, Morocco, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, Tanzania, Uganda and the United Arab Emirates, also used to cover the other countries with no local offices.
Cohesity makes it simple for organisations to backup vast arrays of enterprise data across on-premises, cloud and edge environments. Cohesity also solves critical challenges pertaining to mass data fragmentation. Cohesity’s data management solutions solve these fragmentation challenges by consolidating backup, archiving, dev/test, file shares, object stores and analytics onto a single, web-scale hyperconverged platform. Organisations can run applications on that same platform. This makes it much easier to manage, analyse, and gain insights from data.
“With the channel a key part of Nitro’s scale-up strategy, the partnership with Redington will allow the team to rapidly build a presence in MEA. Currently, more than 70 percent of documents in an organisation are PDFs, yet only 15 percent of employees currently have access to eSigning or PDF productivity solutions. We help organisations eliminate these inefficiencies by providing a cost-effective means of equipping every worker with the right tools to work digitally”, said Nitro senior director of channel sales Dave Allison. The Cohesity Platform is available both as a turnkey appliance and a software solution that can be implemented on specific reference hardware architectures.
“Cohesity’s disruptive hyperconverged technology will provide our partner ecosystem with an opportunity to distinguish their businesses and stand out in a competitive marketplace”, said Ramkumar Balakrishnan, Chief Operating Officer, Redington Gulf. “The partnership will bolster our existing portfolio and enrich our offerings, further cementing our commitment to regional customers and channel partners.”
Redington Value will begin onboarding new partners to efficiently take Cohesity solutions to market while simultaneously conducting training workshops for existing channel firms. “We are looking forward to working closely with our partner community to reduce the complexities around backing up, managing and making enterprise data more productive through Cohesity solutions”, added Balakrishnan. Redington Value will provide its partner ecosystem with in-depth support around sales, pre-sales, training, consultancy and postsales among other areas.
“Redington Value brings together the end-to-end ecosystem and support that we value greatly in a distribution partner”, said Johannes Kunz, head of channel sales EMEA, Cohesity. “Redington Value’s distribution expertise across the Middle East and Africa will be instrumental in helping us continue our high-growth path. Redington Value also has strong relationships with the majority of our existing channel and alliance partners, which we believe will provide a seamless transition and increased delivery of sales as we expand.”