Alogic and Westcoast Embark on a New Relationship


British broadliner Westcoast has embarked on an exciting new relationship with Alogic, a manufacturer of premium IT peripherals, consumer electronics and mobility products. Delivering True Connectivity Solutions, Alogic is looking to expand globally by delivering products that help make users’ life simpler and more efficient through one of the largest IT distributors.

The Australian company, trading for over 10 years in Australia and New Zealand, has pioneered the market with Smart and Simple products designed to “just work” with the easiest to use design. Set up to move progressively beyond traditional IT distribution, Westcoast distributes some of the best-known global IT brands to resellers, retailers and other organisations in the UK, the Republic of Ireland and mainland Europe. The new relationship means Westcoast will supply Alogic’s True Connectivity Solutions while offering its ever-growing customer base the high service levels, expert training and market support for which it has become renowned.

Speaking of the appointment of Westcoast, International Sales Director, Ritesh Kumar, commented: “we’re delighted to partner with Westcoast because it enables us to further our reach across Europe, as part of our global roll-out”. Westcoast is known for its pursuit of excellence when it comes to serving customers, and this relationship will further cement our vision to deliver products that help make users’ lives more efficient.

Ashley Watts, Accessories Commercial Director at Westcoast, added: “Alogic pioneer the market with smart and simple products that just work. As we move beyond traditional IT distribution, we’re very much looking forward to offering our customers innovative solutions that help to realise the true potential of technology.