British A/V broadliner Midwich has opened a new 4,600sqm+ southern showroom called Innovation House, located in Bracknell, Berkshire. The state-of-the-art showroom will be one of the largest multi-vendor experience centres in the UK and will showcase the Group’s wide-ranging technologies from across Midwich, PSCo, Sound Technology, Holdan and Invision.
The showroom will be equipped with cutting edge training rooms which will have the capacity to train an unprecedented number of manufacturers. It will include a 14-metre-high research and development space, dedicated training rooms, a cinema room, flexible event space, as well as an impressive office space which can accommodate up to 80 technical specialists from LED and Rental specialists, PSCo, and Midwich’s Technical Division.
Jon Dew-Stanley, director of UK and Ireland Technical, Services and Support, commented: “our stunning new southern showroom will enable us to demonstrate a range of technologies from all of our UK companies. Not only that, but our Services and Support team will be incorporated into a new service centre which has been designed to support the rapid growth of Mi Support; an enhanced aftercare option that can be purchased when customers order technical products from Midwich.”
Stuart Holmes, director of PSCo commented: “the opening of Innovation House, one of the largest multi-vendor experience centres in the UK, is a truly exciting time for PSCo and Midwich. This location will see the consolidation of Midwich Technical, who were previously based in Crowthorne, and PSCo, who will be relocating from Reading in to an exciting working environment. The vast working space will give Midwich and PSCo the necessary room to grow in the long term and we look forward to using Innovation House to showcase the Group’s wide-ranging technologies. Ultimately, the new building allows us to support the Group’s outlined growth and expand the depth and breadth of Rental opportunities available to PSCo within the marketplace.”