After the opening of an office in Australia, pan-European, German-based gaming specialist Koch Media has announced further expansion within the European Market with the upcoming opening of their Polish office in Warsaw.
Poland marks the 7th largest economy in the European Union and is the largest that Koch Media until now does not cover by its own dedicated operations. A fully functional member of the European Koch Media set-up, Koch Media Polska will be dedicated to the ever-growing Polish market, and as a hub for other markets in the region including Czech Republic and Slovakia (where Koch Media also has sales teams), Hungary, Bulgaria and Romania.
As the industry faces turbulent times, restructuring and closure are sadly reality. In contrast, Koch Media are actually going from strength to strength and expanding. Poland has always been a subtle force in Europe, rich in developer talent, with a young dynamic, well-educated consumer market with increasing spending power. In fact, the European Commission in their 2019 Country report has raised Poland’s GDP growth expectation to 4.4 percent, private consumption is expected to strengthen in the second half of 2019 and in early 2020, and together with strong wage growth and favourable labour market trends, this is expected to support consumer confidence.
“Part of Koch Media’s and Deep Silver’s success formula is to be close to the gamers and close to the game developers. By adding this new regional publishing office in Warsaw, we aim to be closer to the vibrant Polish development community as well as be able to directly offer our growing portfolio of games to all Polish gamers, no matter whether they by physical goods or digitally. For this, we are hiring experienced product, marketing and sales experts and look forward to mutually beneficial business relationships with Polish retailers and trade, as well as gaming media and influencers. – Our ambition is to establish Koch Media as the number one choice for local publishing and retail distribution services in the territory, supported by our local marketing/pr staff, key account managers and local area representatives”, said Klemens Kundratitz, CEO of Koch Media.
Industry veteran Maciej Turski will be heading up the Polish office, driving all local activities and will be supported directly from the Koch Media HQ / Munich Germany, as well as the central finance and logistics centre in Höfen / Austria. “I am extremely proud and excited to be taking on this role within Koch Media. Poland has a wealth of opportunities that Koch Media are uniquely positioned to maximise the potentials. Of course we are still looking to fill the team completely, but we will be fully up and running on October 1st when we are set to release our first local versions”, said Maciej Turski, GM of Koch Media Poland.