Prase Displays on Absen


Italian AV VAD Prase Media Technologies has announced a new commercial distribution agreement with Absen, a leader in the production of LED Wall solutions. The agreement is part of a plan to strengthen the video portfolio of the Venetian distributor, responding in particular to the demands of professionals in the rental channel.

Prase has been chosen as the new Italian distribution channel for the added value it provides to its customers on a daily basis in terms of pre- and post-sales consultancy, constant assistance, training and promotion; a primary attention to the customer that strongly unites the two companies. Prase's experience in the Italian AV industry perfectly matches Absen's strength in the design, production and marketing of LED Wall panels.

"The new agreement between Prase and Absen is a first tangible example of how being part of Midwich Group, relaunching our competitiveness within the corporate market. LEDWall Absen are, in fact, already distributed by our colleagues in France, Germany, the Netherlands, Spain and the United Kingdom, whose experience has proved invaluable in reaching this important step", commented Ennio Prase, managing director & business development manager at Prase Media Technologies.

"With great enthusiasm we are preparing to start this new business path. Particularly in the Rental sector, a channel that I personally deal with, our portfolio showed a substantial technological gap, we lacked solutions of high quality and technology: Absen is what was missing, at the right time", said Davide Buonasorte, Sales Manager Retail, Rental and Broadcasting at Prase.