The Dutch office of broadliner Ingram Micro has unveiled the availability of the Go-to-Market Hub on its Ingram Micro Cloud Marketplace. The new features, functionalities and resources are designed to help IT partners achieve even more. The new improvements help partners to streamline and standardise processes, increase efficiency and effectiveness in sales and marketing and ultimately generate more revenue.
Keeping abreast of cloud products can take a lot of time. Building digital marketing campaigns can also be time consuming and costly. Thanks to the Go-to-Market Hub, this is a thing of the past. The Go-to-Market Hub is designed to train sales professionals in the cloud services available on the Cloud Marketplace and to provide marketing professionals with valuable marketing tools. The Go-to-Market Hub offers the opportunity to learn and discover more about cloud solutions in one place. Resellers can also create and execute digital marketing campaigns in one place. The Go-to-Market Hub makes it possible to sell tailor-made and to gain access to the latest developments in IT so that resellers can be the cloud experts for their customers.
"The Go-to-Market Hub helps us to learn more about different cloud products and to develop sales and marketing materials in a shorter period of time. In addition, we have access to the latest research on cloud business strategies and IT news that helps us develop more effective strategies for our cloud business", said Thea Myhrvold, Founder & CEO of GetBEE, one of Ingram Micro's partners. "GetBEE looks forward to growing at the Go-to-Market Hub with Ingram Micro."
For every product on the Cloud Marketplace, the Go-to-Market Hub offers a playbook with a comprehensive sales guide, customizable sales sheets and ready-to-use logos and screenshots. In addition, marketing tools, including banner ads, e-mail templates, social media content and landing pages can be edited by partners themselves and, for example, can be provided with their own logo.