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EET Europarts Extends its Collaboration with Sony

Updated: Feb 5, 2021

Danish multispecialist EET Europarts has extended its agreement with Sony Professional Solutions Europe (PSE) to now also include the sale and distribution of Sony Pro-AV products throughout the Nordic market, through its offices in Denmark, Finland, Norway and Sweden. EET Europarts, which for many years has collaborated with Sony PSE in the French market, is now able to extend this cooperation to the Nordic region as well. With an extension of the cooperation, EET can now offer its Nordic dealers a complete and highly competitive range of professional solutions from Sony. About the collaboration with SONY PSE, Henrik Breda, Business Line Director, Pro AV & Digital Signage at EET Group says: “at EET Europarts, dealers are our main focus. We are dedicated to offering our retailers a competitive product portfolio consisting of the leading brands in the market. Therefore, we are pleased that our agreement with Sony today is extended to include the Nordic countries. Renowned for its high quality products, Sony offers a wide range of products and solutions to the Pro AV market, and adds value to EET Europarts' existing portfolio of professional AV products. We look forward to working with Sony in the Nordic countries.” Sony Professional Solutions Europe also welcomes the agreement with EET, which opens the opportunity for further growth in the Nordic Pro AV market. “We are pleased to have a new distributor of Sony Professional's products and solutions in the Nordic region. EET's many years of experience in the AV and IT channel enable us to further expand our professional BRAVIA displays as well as our projectors, thereby supporting the growth in the Nordic region”, says Øyvind Fritzen, Sales Manager Nordics, Sony Professional Solutions Europe.

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