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Exertis Extends Marketing Opportunity

Rob Fitzsimons, Exertis head of UK marketing

British broadliner Exertis has extended its emailing tool to all resellers following successful trials. The tool enables resellers to send ready prepared e-shots to their end user targets via an easy to use portal.

Rob Fitzsimons, Exertis head of UK marketing, said: “this is a low cost, highly efficient way for our resellers to generate leads for their business. We have received great support from our vendors, enabling us to prepare a number of compelling messages, offers and promotions that our resellers can choose to take advantage of to generate their own marketing campaigns. Our aim is to provide a constant flow of high-quality content which can be simply deployed by our customers and targeted at their end users.

Each managed campaign consists of an e-shot and a landing page which can be fully personalised with the reseller branding. Resellers obtain a full preview of the campaign and can opt for which campaign they wish to run, and receive click through and open rate reporting.

Exertis already has over 100 resellers using the system and has successfully run a number of campaigns featuring an array of leading vendors, with click through rates in excess of 5%, almost twice the industry average.

Themis Hemley, director at reseller BOSS, said: “the recent “make the shift’ campaigns have enabled us to proactively communicate this initiative to our customers and prospects converting it into a tangible sales opportunity. Whilst a proportion of our customers were aware of the move towards Windows 10, and the consequences, the campaign has had the effect of both creating a sense of urgency and positioning BOSS as the specialist, local business able to offer both advice and solutions. This has created a significant uplift in sales. To date we’ve generated in excess of €87,000 incremental sales as a direct result of the campaigns. We’ve already supplied over 120 new PCs and laptops across multiple brands, as well as related sales on software and services too. We’re really very keen to continue marketing this, and other campaigns, to our customer base and we’re delighted with the quality of the marketing content and the results.

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