StarTech.com Appoints Esprinet


Italian broadliner Esprinet has signed a distribution agreement with StarTech.com, one of the companies with the widest and most comprehensive range of connectivity products. StarTech.com is a Canadian company, founded in 1985, offering a portfolio of connectivity accessories that supports over 200 different technologies and makes them easy to identify, find, obtain and use. The products offered by StarTech.com are certified by industry leaders and undergo rigorous testing to ensure the compatibility and reliability that IT professionals demand.

Under the terms of the agreement, Esprinet will be responsible for distributing StarTech.com's products and will progressively offer the vendor's entire portfolio. The goal is to reach an increasing number of resellers and IT professionals, leveraging its industry leadership and customer base.

By choosing Esprinet, StarTech.com relies on the number 1 in the market, a solid and reliable partner to grow in Italy. Thanks to its 39,000 resellers distributed throughout the territory, personalised marketing activities, targeted visibility on the website and in Esprivillage, a dedicated sales network and innovative category management solutions, Esprinet is the ideal partner to support the company in its growth path in the Italian market.

"After seeing the success of our partnership with Esprinet Ibérica, we are excited to work with Esprinet Italy to increase the availability of our products throughout the country", said Pascale Dautemer, StarTech.com Regional Manager, Southern Europe. "Italy is a key focus for StarTech.com and our continued global growth depends on our relationships with partners like Esprinet who have extensive knowledge of the local IT market and extensive distribution coverage. Through working with Esprinet, we are expanding our ability to provide Italian IT professionals with the critical knowledge and connectivity products they need to stay productive.

"We're delighted that a growing company like StarTech.com has chosen Esprinet as its distributor to provide the extensive coverage that is a key competitive advantage. This partnership is a further confirmation of the trust that vendors place in us, an important opportunity to reaffirm our role as a leading distributor in various product sectors, as well as to offer our customers the best technology available", added Giovanni Testa, Business Operations Manager of Esprinet Italia.