Biamp Streamlines European Distribution System


Biamp, a supplier of professional audio and video solutions based in Beaverton (USA), announced a new streamlined European distribution model to strengthen the company's sales, support, and product distribution in the region. With a continued focus on rapid investment and expansion across Europe, Biamp has transitioned to either a sole distributor or dealer-direct distribution system to better support specific countries throughout Europe.

The following sole distributors have been selected for key regions:

Additionally, in Belgium, Luxembourg, and the United Kingdom, Biamp will be transitioning to a dealer-direct distribution model, which will enhance the company's ability to support customers and drive growth in those markets.

"We are thrilled to partner with this select group of distributors who offer regional expertise and strategic alignment with our expanded European operations", said Rashid Skaf, Biamp President, CEO, and Co-chairman. "We look forward to working closely with these partners to drive growth and enhance operations throughout the region."

Following the recent opening of the company's new European headquarters in Antwerp, Belgium, and the acquisition of Apart Audio and Community Loudspeakers, Biamp's new European distribution model will enable the company to more aggressively pursue opportunities in all target geographies and vertical markets: corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications.

"By appointing a single distributor that can cover Biamp's full product portfolio — including Apart retail and hospitality loudspeakers, Community large venue loudspeakers, and Cambridge sound management solutions — our customers get a single point of contact for better service, complete solutions, and an exceptional experience", said Kris Vermuyten, General Manager, Biamp Europe.