Exertis Takes on Tenda


Broadliner Exertis has unveiled a supplier agreement with Tenda, a leading provider of easy to install and affordable networking solutions. Tenda products include home and business networking, switches, routers, powerline and extenders.

Dan Bieny, Exertis commercial manager for Networking & Smart Tech, said: “Tenda is recognised for delivering quality networking products at competitive prices that are particularly relevant for homeowners and small businesses wanting to take advantage of the growing range of smart devices on the market. Mesh technology is growing in popularity as a viable alternative for connecting multiple devices as the IoT market continues to increase both on a consumer and industrial level. Tenda has excelled with their performance in the mesh market over the last two years and has an extremely attractive offering for consumers and resellers.

Tenda provides a range of marketing support services through its partner programme which will be available to Exertis’ customers.

Jamie Plumridge, Tenda commercial director for Western Europe, said: “our new partnership agreement between Tenda and Exertis will further enable us to accelerate our growth plans throughout 2020 and beyond. Their expertise and breadth of knowledge across networking technologies coupled with their relationships across multi-industry sectors makes them the perfect distribution partner for Tenda’s continued, ambitious, growth plans in the UK.

The wireless mesh network market is estimated to grow by 15 per cent CAGR to reach a valuation of €10.5b by 2026 according to Market Research Future (MRFR).