Broadliner Ingram Micro has signed a distribution agreement with Swiss cabling vendor R&M. As part of the deal, Ingram Micro will promote and sell the entire product portfolio of their Private Networks business throughout India.
“This well-timed partnership gives us the flexibility to expand our operations and create inroads into new verticals, markets, and regions in India. This association is a key milestone to further expand our business in India and will allow us to be an active part of the changing market dynamics”, said Laurent Amestoy, APAC executive vice-president at R&M.
Vijay Kumar Nambudiri, business head at Ingram Micro, said: “we offer the widest range of products and services with new brands being added regularly. The new agreement will allow Ingram Micro to add further value to our reseller channel by offering a combination of cutting-edge solutions from R&M.”
R&M will leverage Ingram’s vast geographical coverage, extensive partner base, and value-added services. This allows R&M to increase their speed of business and expand its reach throughout India. Ingram Micro represents reputed active brands, and this partnership will permit both parties to leverage their current client base for mutual benefits and close deals quickly.
"The partnership will help us to deliver a diverse product portfolio to our customers across the country and to strengthen our position in structured cabling market”, said Gaurav Ahluwalia, Managing Director at R&M India and added that with this partnership, the company envisions a double-digit business growth in India.
Murugesan R, sales senior director private networks at R&M India, said: “this alliance will help Ingram Micro’s product offerings to large government projects. The tie-up will further enable R&M to leverage their local customer base to make the products available 24x7, building a strong market presence across India, especially in tier 2 cities.”
The capability of addressing the emerging challenges in the cabling industry by providing innovative and technology-rich fibre and copper solutions with high industry standards makes them distinctive. The association with Ingram Micro will allow R&M to increase the market share as well as the mind share by leveraging the vast network resources of Ingram Micro and spreading out to all corners of the country.
Sanjay Achawal, executive director sales at Ingram Micro, said: “we are happy to sign the national distribution agreement and become a part of the R&M’s global organization. With R&M’s worldwide expertise, we will be able to offer value-added customised solutions to our clients across the country.”