Alltron Distributes Fractal Design Exclusively in Switzerland


Cyril Amstutz, Head of Category Components & Storage at Alltron
Cyril Amstutz, Head of Category Components & Storage at Alltron

Fractal Design, manufacturer of PC cases and accessories, and Swiss broadliner Alltron have concluded an exclusive distribution agreement.


The Swedish manufacturer Fractal Design and the Aargau distributor are consolidating their cooperation and concluding a distribution agreement with retroactive effect from 1 January 2022.


"In Alltron, we have found a partner who helps us to offer our customers real added value. Alltron not only convinces with modern logistics and excellent storage capacity, but also with customer-friendly advice and assistance in finding the right components. This partnership is of great value to Fractal Design and we are sure that we can grow together in Switzerland", says David Birr, Business Development Manager DACH at Fractal Design.


"Fractal Design's cases have always caught our eye because of their timeless look, well thought-out features and advanced noise insulation with good cooling performance. The manufacturer builds convincing products with a good price-performance ratio - our retail partners and their end customers should also benefit from this", comments Cyril Amstutz, Head of Category Components & Storage at Alltron.


In addition to PC cases, Fractal Design also produces power supplies, fans and water cooling systems. Alltron has listed the brand since the end of 2021 and, as the exclusive Swiss distributor, now purchases the more than 100 products directly from the manufacturer.


According to Amstutz, demand from retail customers for this brand is increasing. The cases are popular with a wide range of end customers, so the product range also reflects this diversity of needs. Through the distribution agreement, Alltron's specialised trade partners benefit first and foremost from better availability than before.

4 views