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Alltron Distributes Fractal Design in Switzerland

Cyril Amstutz, Category Manager Components & Storage at Alltron
Cyril Amstutz, Category Manager Components & Storage at Alltron

Fractal Design, manufacturer of PC cases and accessories, and broadliner Alltron have signed an exclusive distribution agreement for Switzerland. Fractal Design products are available from stock at the Aargau distributor.

The Swedish manufacturer Fractal Design and Alltron are consolidating their cooperation and signing a distribution contract with retroactive effect from January 1, 2022.

"In Alltron we have found a partner who helps us to offer our customers real added value. Alltron not only impresses with modern logistics and excellent storage capacity, but also with customer-friendly advice and assistance in finding the right components. This partnership is of great value for Fractal Design and we are sure that we will grow together in Switzerland can", says David Birr, Business Development Manager DACH at Fractal Design.

"The cases from Fractal Design have always caught our eye because of their timeless look, well thought-out functions and advanced noise insulation with good cooling performance. The manufacturer builds convincing products with a good price-performance ratio - our trading partners and their end customers should also benefit from this", comments Cyril Amstutz, Category Manager Components & Storage at Alltron.

In addition to PC cases, Fractal Design also manufactures power supplies, fans and water cooling systems. Alltron has been listing the brand since the end of 2021 and, as the Swiss exclusive distributor, now obtains more than 100 products directly from the manufacturer.

According to Amstutz, the demand from retail customers for this brand is increasing: "the cases are popular with a wide range of end customers, so the range reflects this variety of needs. With the distribution contract, Alltron specialist trade partners primarily benefit from better availability than before."

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