• Alain Godet

Alltron Distributes LG Displays


Peter Müller, Group Manager Category and Lead Competence Center Professional AV at Alltron

Swiss broadliner Alltron has added another well-known brand to its portfolio of solutions: in addition to consumer electronics, household and mobile devices, Alltron now also carries LG's professional AV range.


Alltron has been supplying its retail partners with consumer electronics, household appliances and mobile devices from LG for a long time. But especially in the B2B channel, a broad sales network is important for LG, says Immanuel Rudelstorfer, LG Regional Sales Manager A.CH: "only with strong partners like Alltron can we optimally serve the market. We are pleased that we are now continuing our longstanding, successful cooperation with other product categories."


Since July, the portfolio of LG Electronics' Information Display (ID) business unit has been available from the Swiss distributor. This is the first time that Alltron has also distributed LG products from the hotel TV, digital signage and LED Walls sectors to specialist dealers, integrators and installers.


"We are very pleased that we can now also offer our trade partners Pro-AV solutions with components from LG Electronics Information Displays. LG Electronics is one of the technology leaders in the industry, especially for signage", says Peter Müller, Group Manager Category and Lead Competence Center Professional AV.