• Alain Godet

Alsid Partners with Progress Distribution


Henrik Kindstedt, Managing Director, Progress Distribution

Leading Active Directory security provider Alsid has signed a new distribution agreement with cloud and security VAD Progress Distribution Nordic as the company continues its European expansion.


Effective immediately, this distribution partnership will enable Alsid to provide solutions to customers throughout the Nordics via resellers and managed security service providers in the region. The announcement of this partnership is the latest in a flurry of new Alsid partners as the company has expanded throughout Europe over the past 18 months.


As a cybersecurity vendor specialising in protecting the Active Directory with hardening, real-time attack detection and forensic capabilities, Alsid has been gaining momentum across Europe and beyond as more large businesses realise the security imperative behind protecting the Active Directory. AD protection is a vital measure to defend against many different types of prolific and damaging cyber-attacks such as privilege escalation attacks and ransomware.


Fredrik Hörnell, Sales Director, Northern Europe, at Alsid comments: ”Active Directory is a neglected yet crucial part of many cybersecurity infrastructures. Because it is so often overlooked, it presents an untapped commercial opportunity for partners and resellers in the Nordics. By teaming up with Progress Distribution we will benefit not only from their knowledge as a local distributor but also from their vast experience of bringing new cyber security solutions to the Nordic market. Alsid is committed to expanding our channel and accelerating our growth throughout EMEA and we are delighted to have Progress Distribution on board to support us with these goals in the Nordic region.


Rhys Davis, Northern EMEA Channel Manager at Alsid, adds: “by creating this partnership with Progress Distribution we are further empowering Alsid to lead from the front of Active Directory security industry. In setting this new standard, we will continue to provide our clients with the ability to harden, detect and secure their environments. And with Progress Distribution’s ability to find, enable and drive innovative technology into the Nordic region I am excited to see the heights we can achieve together.


Alsid chose Progress Distribution as its distributor for the Nordics because Progress works closely with its network of specialist resellers, cutting-edge MSSPs and regional enterprise resellers to bring leading vendor technologies to the market. Progress Distribution was founded to fill a specific void in the market – the truly agile and adaptable cyber- and information security distributor. Progress Distribution doesn’t do one-model-fits-all, instead it purpose builds its channel programmes and go-to-market strategies for all of the vendors it partners with.


Progress Distribution has built successful distribution programmes across northern Europe for vendors such as Entrust Datacard, Cofense (formerly known as PhishMe), Attivo, RedSeal, Opswat, Osirium and EdgeScan.


Henrik Kindstedt, Managing Director at Progress Distribution, comments: “our focus is our reseller network and bringing exciting new vendor technologies that will make a difference to both their own and their customers’ businesses. Alsid is a perfect fit for us because of its innovative, best of breed Active Directory security solutions and services. Active Directory without hardening, attack detection and forensic capabilities unfortunately leaves many organisations throughout the Nordics vulnerable to attack so we are delighted that we now can offer Alsid for AD to our current and new partners.