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ALSO Develops New Virtual Event Format

Gustavo Möller-Hergt, CEO of ALSO Holding
Gustavo Möller-Hergt, CEO of ALSO Holding

Broadline distribution giant ALSO Group will hold its third virtual fair of the year during October 2020. The exact date for each of the participating 21 countries will be announced on the local website and invitations. The focus of this SPOTLIGHT, as the event is called, will be on cloud and new digital platforms. From the ALSO Cloud Marketplace with its multitude of functionalities and its variety of software apps to IoT products ready for resellers to get into this latest technology, from hybrid cloud solutions to streaming, gaming and cybersecurity - ALSO SPOTLIGHT offers information on every topic future-oriented customers will be interested in.

The event, which is completely based on Microsoft Teams, will contain live events, webinars, panel discussions and expert talks. There are even plans for a beauty contest, where smaller ISVs get the opportunity to present their apps to the visitors in a five minutes elevator pitch.

Gustavo Möller-Hergt, CEO of ALSO Holding, said: "we are very excited to bring these formats to each of our countries as a local event with our local ALSO experts. One of the most interesting features is the option of participants to directly get in touch with each other and with our vendors. This is where our vision of the ALSO ecosystem will come alive."

Participating vendors include global companies such as Microsoft or HPE as well as local ISVs. Interested resellers can get a first overview of the event and the formats it will contain on the ALSO website of their country.

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