• Alain Godet

ALSO Distributes Pixminds Peripherals and Accessories from Gamers for Gamers


Gustavo Möller-Hergt, CEO ALSO Holding AG
Gustavo Möller-Hergt, CEO ALSO Holding AG

More and more applications move to the cloud. This goes for the entertainment area as well as for business software. Games are becoming more complex, more immersive and more competitive. There is one often overlooked touchpoint between the virtual reality and the real world: peripherals, from mice to headsets and keyboards to controllers. From now on, gaming accessories with a top price-value ratio can be ordered via the ALSO webshop in Austria and Germany.


French multimedia company Pixminds is one of those company every teenager would love to work for: gamers who made a profession out of their passion. This is why they realised that games and platforms are rapidly evolving. On average, every year games have 10% more controls than the previous year. However, gaming hardware did not follow. All gamers were left to do was map the additional controls to their keyboard or onto an array of buttons on the gaming mouse.


Pixminds has not just improved, but revolutionised the operation of the humble mouse. They devised ceramic feet which can go on any gaming mouse. This leads to a much smoother gliding motion and it gives the user higher precision, more control over the movements while playing.


Gamers who tried the difference between Teflon and Pixmind's ceramic pads are raving about the experience. But the real deal is the 'PU 94', a mouse mounted on a silent block pivot and equipped with two joysticks. This leads to a new level of mobility and responsiveness in gaming. The mouse can be used as a 3D controller as well as 'normal' mouse.


"Innovation is Pixminds' DNA, but bringing our products to a broad gaming community is quite a challenge for us. Our partnership with ALSO will allow us to reach this audience, not only because of their impressive coverage and market knowledge, but also through an their highly interactive engagement with us", says Lionel Chataignier, CEO and Director of Innovation at Pixminds.


Other products range from high-speed cables and screen protection kits to wireless controllers. The switch is ergonomically shaped for optimum grip, has a motion detection and a vibration system to ensure that game sessions are as immersive as possible. Gustavo Möller-Hergt, CEO ALSO Holding AG, added: "we are very excited to have integrated Pixminds into the ALSO ecosystem. With their products we enable our resellers to offer state-of-the-art equipment for gamers, which has been awarded numerous innovation awards at CES, among others."


Beside Austria and Germany, Pixminds products will also be available starting August in Bulgaria, Croatia, Czechia, Denmark, Estonia, Finland, Hungary, Latvia, Lithuania, Norway, Poland, Romania, Slovakia, Slovenia, Sweden and Switzerland.

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