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ALSO First Cisco Digital Distribution Partner Worldwide

Gustavo Möller-Hergt, CEO of ALSO Holding
Gustavo Möller-Hergt, CEO of ALSO Holding

Broadliner ALSO and network vendor Cisco have decided to expand their cooperation. Focus areas are the as-a-service business and E-Commerce, particularly for the SMB customer segment via the ALSO Cloud Marketplace (ACMP). New digital services and business models are planned to be introduced and enhanced together.

The Digital Distribution Partner is a new category in the Cisco partner landscape. The starting point was the search for distribution partners who aggregate different cloud solutions within an ecosystem in order to be able to map Cisco's extensive product portfolio. "Our digital platforms are ideally suited for this. In addition to the ALSO Cloud Marketplace, they also include cybersecurity, IOT, AI and virtualisation solutions. Hardware and software can be handled as-a-service via one platform. And our channel partners even have the option of selling their own services and software through it", explains Gustavo Möller-Hergt, CEO of ALSO Holding. Thanks to the extended cooperation with Cisco, the entire product range is now available from ALSO.

In E-Commerce, the focus is on reducing complexity. The Cisco Business Product Portfolio is aimed primarily at small businesses. The focus is on the smooth processing of transactional business with intelligent, value-added logistics and financing services. Collaboration should be as simple and convenient as possible for customers. With its comprehensive expertise, ALSO is the ideal partner for this. The expansion of the cooperation will initially begin in Germany.

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