ALSO Launches Adobe's VIP Marketplace

Gustavo Möller-Hergt, CEO of ALSO Holding
Gustavo Möller-Hergt, CEO of ALSO Holding

Broadliner ALSO has launched Adobe's new subscription-based licensing program known as Value Incentive Plan (VIP) Marketplace, which provides a streamlined management process for Creative Cloud applications and Acrobat DC via the ALSO Cloud Marketplace.

This new range of services can be deployed, managed and accounted for via the ALSO Cloud Marketplace, allowing customers to easily manage licenses, compliance and add to their current subscriptions.

Alongside the benefits of a streamlined process and less administration through automation, VIP Marketplace offers an opportunity for resellers to target new sectors, like the creative industry or company-owned design departments, with cutting-edge tools.

"Advantages of this functionality compared to traditional VIP subscriptions are auto-renewal of licenses, handling of fewer orders, and more automation. This will foster customer retention by avoiding churn around renewal time. Furthermore, resellers can spend less time on administrative tasks, and more on growing their business", says Gustavo Möller-Hergt, CEO of ALSO Holding. "Through VIP Marketplace, Adobe offers partners and customers an option with low upfront costs and no additional costs. This newly signed agreement allows us to expand ALSO's Adobe footprint, meaning we can onboard new resellers faster and easier than ever before."

Claire Darley, Vice President EMEA Sales at Adobe, added: "VIP Marketplace offers new solutions to our customers and partners for a more optimised experience. Adobe's partnership with ALSO, a key distributor in Europe, will allow its partners and customers to conduct business simply, and at scale, and we look forward to working together to develop these capabilities even further."

As one of the leading partners for Adobe solutions in EMEA, VIP Marketplace is available to ALSO customers and partners through the Danish, Dutch, German and Swiss ALSO Cloud Marketplace.