• Alain Godet

ALSO Launches Adobe VIP Marketplace


Gustavo Möller-Hergt, CEO of ALSO

Broadliner ALSO has launched Adobe's new usage-based licensing program, the Value Incentive Plan (VIP) Marketplace. It provides an efficient management process for creative cloud applications and Acrobat DC through the ALSO Cloud Marketplace.


Adobe's new service offering is delivered, managed, and billed through the ALSO Cloud Marketplace. This allows customers to keep track of licensing and compliance while adding to their existing subscriptions.


The VIP Marketplace not only provides a more efficient process and less administrative overhead through automation. It also gives resellers the opportunity to address new industries, such as the creative industry or in-house design departments, with state-of-the-art tools.


"Advantages of this functionality compared to traditional VIP subscriptions are the automatic renewal of licenses, reduced handling effort and a higher degree of automation. The automatic renewal promotes customer loyalty and there will be fewer contract terminations. In addition, resellers will have to spend less time on administrative tasks and thus have more time to focus on the growth of their business", says Gustavo Möller-Hergt, CEO of ALSO. "With the VIP Marketplace, Adobe offers partners and customers an option with low upfront costs and no additional effort. The newly signed agreement allows us to expand Adobe's presence at ALSO, which means we can bring new resellers on board faster and easier than ever before."


Claire Darley, vice president of EMEA sales at Adobe, said: "the VIP Marketplace offers our customers and partners new solutions for an enhanced experience. Adobe's partnership with ALSO, a major distributor in Europe, allows the company's partners and customers to do business in a simple and scalable way. We look forward to working with them to expand the potential even further."


The VIP Marketplace are available to customers and partners of ALSO, one of the leading partners for Adobe solutions in EMEA, since June 22 via the Danish ALSO Cloud Marketplace and from July 6 via the German, Swiss and Dutch ALSO Cloud Marketplaces.