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ALSO Reinforces Growth Plan with New Logistics Hub in Romania

Gustavo Möller-Hergt, CEO of ALSO Holding
Gustavo Möller-Hergt, CEO of ALSO Holding

The rapid expansion in Eastern Europe is part of broadliner distribution group ALSO's growth strategy. A turnover of more than €1.5 billion in 2019 in ITC distribution makes the Romanian market one of the biggest in the region. With its broad vendor portfolio, operational excellence, and financial strength the Technology Provider is ready to make an impact.

Currently, ALSO is present in 23 countries, 13 of them in Eastern Europe. A state-of-the-art webshop with a constantly optimised product portfolio as well as cloud platforms for the as-a-service business, cybersecurity, the Internet of Things, streaming, and AI enabled the company to generate a turnover of nearly 10.7 billion Euros in 2019. Its proven competence regarding the integration of new acquisitions puts the company in a very good position to rapidly grow its Romanian branch.

With new vendors onboard such as Microsoft, Lenovo or HP Inc. for supplies, and a strong growth of nearly 25 percent since the beginning of 2020, the company is ready to substantially increase its market share. In order to cope with the rising demand, it is extending its logistical capacities, creating a local hub for distributions.

Gustavo Möller-Hergt, CEO of ALSO Holding, explained: "our goal is clear: we want to be number one in the Romanian ICT market. Conditions could not be better. With our high level of professionalism, our great availability of working capital, and our fully digital approach in our route to market, in the transactional as well as the consumptional business, we have the best prerequisites to achieve this goal, onboarding new vendors and resellers alike."

The successful introduction of SAP, the new e-commerce platform, the launch of the ALSO Cloud Marketplace in July, and the development of ALSO's Romanian team were the biggest milestones in 2020 so far.

The combination of these factors enables the company to offer significantly improved services. Faster order processing leads to speedier delivery, digitally controlled inventories result in higher availability of items. More vendors, improved logistics, and highly attractive products, solutions, and services mean that ALSO is all set to continue its rapid growth.

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