Cor Heide, founder and owner of Lydis
AplusK, part of the stock exchange listed Econocom Group and full service distributor for leading Audiovisual & IT manufacturers such as Logitech, Philips, Samsung, Sharp/NEC and Sony, has acquired a majority interest in Lydis BV, value added distributor for Telecom and AV solutions.
In 10 years time Lydis has developed into a strong player in the Telecom and AV world. As platinum Benelux distributor of Yealink and Distri Champ of Microsoft, Lydis grows more than 30% per year. This growth is realised by unburdening the partners as much as possible and making it as easy as possible to resell the product portfolio; combined with excellent service and support, both commercially and technically, and a high level of knowledge of the product experts. That is what makes Lydis unique as a distributor. Besides a large partner/reseller channel, Lydis serves all important carriers in the Benelux, including KPN, Proximus, Vodafone and T-Mobile.
Rutger Karelse, General Manager of AplusK, sees a lot of added value for the AplusK dealers: "AplusK has a strong reputation. As a distributor, we distinguish ourselves with A-brand quality and high-quality knowledge; especially in the area of high-quality professional audiovisual and digital signage solutions. Lydis has made a name for itself with versatile solutions for telecommunication, collaboration, video conferencing and remote & hybrid working. This makes the services of AplusK and Lydis complementary to each other. Apart from that, we particularly fit together in terms of product portfolio, customer orientation, market approach and DNA."
Cor Heide, founder and owner of Lydis, also sees many advantages: "the Lydis portfolio adds a lot of value for the AplusK dealers, but the A-brand products of AplusK also add a lot of value for our partners. Lydis remains Lydis but stronger and with a broader product portfolio. With this combination, Lydis and AplusK are each able to offer their Partners a particularly versatile, extensive and powerful portfolio of products and services with which they can meet any demand for AV, IT and Telecommunications solutions with high quality. Precisely that advantage of our joining forces offers Lydis and AplusK the possibility to further develop themselves as THE full services distributors in the Benelux."