• Alain Godet

ASBIS Distributes Haier


Tetyana Yatsenko, Marketing Director of ASBIS Ukraine

Broadliner ASBIS Ukraine has begun to cooperate with Haier, one of the world's largest manufacturers of home appliances. The brand's products expand the distributor's range in the category of universal, high-quality and reliable home appliances.


"Haier is a Chinese company founded in 1984 as a refrigerator factory, but today represents more than 96 model lines and 15,000 models of various home appliances: from LCD TVs, mobile devices and laptops to washing machines and dishwashers, refrigerators, air conditioners and water heaters. The company's mission is to create innovative home appliances for a wide range of consumers, which would meet the desire of modern man to find simple ways to meet everyday needs", explains said Tetyana Yatsenko, Marketing Director of ASBIS Ukraine.


The manufacturer's products are currently sold in more than 160 countries around the world, driven by the slogan: Live inspired with Haier. The main advantages of the brand include unsurpassed style, unique design and a large selection within the model lines, which will fit into almost any interior and successfully emphasize the taste of the owner.


Distribution company ASBIS-Ukraine begins its cooperation with the Haier brand with a wide range of equipment:

  • Haier refrigerators are represented by two-door and three-door modifications, which are equipped with the most common modern types of compressors - standard, inverter or inverter with direct drive. A wide range of colors is offered, including unique design solutions such as "Black under glass" and "White under glass". Haier refrigerators are quality, practicality and aesthetics that provide impeccable home comfort.

  • Haier washing machines are an innovative helper in homework at a reasonable price. To the attention of consumers - a complete set with one or two drums of various depth and volume, with the standard, inverter motor or the inverter motor with the direct drive. The model range is created with the use of high quality materials and the involvement of the latest technological developments designed to ensure simplicity and efficiency of daily use.

  • Haier TVs are innovative Android TVs, different in size and screen size: from 32 to 65 inches. Elegant and easy to use, the Haier TV will play any content as close to reality as possible.

Since last August, the sale of the first products have started in the largest Ukrainian retail chains of home appliances with special, launch prices, that is Rozetka, Comfy, Eldorado, Foxtrot, Epicenter and Allo. Other will follow over the coming weeks.