ASBIS Expands its Distribution Agreement with Vertiv to the Baltic Countries


Costas Tziamalis, Board Member of ASBISc Enterprises PLC
Costas Tziamalis, Board Member of ASBISc Enterprises PLC

Broadliner ASBIS has expanded the existing distribution agreement with Vertiv, a global provider of critical digital infrastructure and business continuity solutions.


ASBIS is a distributor of Vertiv products in Bulgaria, Cyprus and Romania, and the contract that has just been signed will extend the cooperation to Estonia, Latvia and Lithuania. The portfolio of Vertiv products in ASBIS offer will also be expanded.


The ASBIS portfolio will be complemented with Vertiv solutions for uninterruptible power supply (UPS), precision air conditioning, power distribution, rack cabinets and IT management systems, including Vertiv’s internationally recognised brands, such as Liebert UPS and cooling systems, Geist rack power distributions units (rPDUs) and Avocent remote access and infrastructure monitoring.


The agreement increases regional availability of Vertiv technologies to support edge computing, IoT and 5G implementations, and provides more local support for resellers and integrators. Vertiv will also offer maintenance and services in the region.


Costas Tziamalis, Board Member of ASBISc Enterprises PLC, commented:“the expansion of our distribution partnership with Vertiv to additional countries is evidence of strong collaboration. Extending our products portfolio aimed at business is very important to us, which is why we want to increase even more our competences in the area of infrastructure for datacenters, and Vertiv has a comprehensive portfolio of solutions and services that help address the increasingly complex requirements of end customers in the field of critical infrastructure."


Ante Maršić, Channel Sales Leader from Vertiv for Central and Eastern Europe, commented: “we want to be as close to our partners as possible, which is why increasing our presence in the Baltic states was crucial for us. Reliable solutions, local sales support, dedicated trainings and a partnership program with attractive financial incentives - I am convinced that resellers from Lithuania, Latvia and Estonia will be able to benefit from them even more thanks to the extended cooperation with ASBIS.”

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