• Alain Godet

ASBIS in Partnership with TCL


Vitaliy Melnichenko, CEO of ASBIS Ukraine

Broadliner ASBIS Ukraine has announced the entrance of Chinese vendor TCL on the Ukrainian market, starting with its wide line of convenient and high-quality headphones.


TCL Electronics (abbreviation for The Creative Life) is one of the largest consumer electronics manufacturer in China. Its ambitions include the development and implementation of the most advanced smart technologies; among the main tasks is to create and make inventions achievable to the widest possible range of consumers; TCL's pride is the leadership in registering the largest number of patents annually.


Established relationships with key players in regional markets, as well as the experience of successfully launching and promoting consumer electronics and consumer electronics have become key factors in choosing a partner. We look forward to a long and fruitful collaboration with ASBIS, an international holding company, and aim to capture a significant share of the audio accessories market this year”, said Sharon Xiao, TCL Electronics' director of Smart Connectivity.


ASBIS Ukraine will be fully responsible for the strategic development of the TCL brand in Ukraine. “In line with its development strategy, ASBIS continues to expand its product portfolio, focusing on the most promising segments of the market. We are delighted that our range has been expanded with a line of personal audio from TCL, one of the world's leading consumer electronics companies. I am convinced that stylish design, unique innovative technologies and, most importantly, excellent sound and quality of TCL headphones will not leave indifferent neither consumers nor partners”, said Vitaliy Melnichenko, CEO of ASBIS Ukraine.


The TCL headphone range is divided into four thematic series:

  • SOCL, designed for consumers who want a distinctive style. These headphones boast a transparent, gradient-colored body and powerful speakers in a compact, durable, comfortable format.

  • MTRO, suitable for urban residents who primarily want to be themselves. The main features of these devices are flexible design, optimum comfort and versatility in use. The sound is mesmerised by the amplified low frequencies of excellent sound insulation.

  • ELIT, a premium collection of hi-res certified speakers to play music with high precision. Active Noise Canceling technology, long battery life, fast charging function and compact design are undoubted advantages of the series.

  • ACTV, for fans of the sporting lifestyle. High-end protection, reliable locking and deep bass will make your workout even more dynamic and effective.