Updated: Jan 18, 2021
Broadliner ASBISc Enterprises PLC, a leading distributor of IT products in the emerging markets of Europe, the Middle East and Africa, and the producer of Prestigio, Canyon and Perenio brands, has become a new distribution partner of Bang & Olufsen in Central and Eastern Europe and the countries of the Commonwealth of Independent States (CIS), except Russia. The contract entered into force at the beginning of May 2020, through ASBIS offices in Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czechia, Egypt, Estonia, Hungary, Latvia, Lithuania, Poland, Qazaqstan, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, Tunisia, Ukraine and the United Arab Emirates.
ASBIS was appointed by Bang & Olufsen as a company with 30 years of experience, which at that time built a very strong, leading position in its markets of operations. Thanks to this partnership, Bang & Olufsen plans to strengthen its presence in the retail in both multi-brand and mono-brand channels in Central and Eastern Europe and the CIS.
“ASBIS has deep insights into the consumer electronics industry and have a strong track record of working in Eastern and Central Europe and I look forward to a fruitful partnership”, said Kristian Teär, CEO of Bang & Olufsen. “Together with ASBIS we will be able to scale our business, move closer to our local retail partners and strengthen our presence in key markets, and I have no doubt that working with one of the leading distributors in this region help us increase the sales of our products.”
“ASBIS is a leading distributor of IT products and consumer electronics on the markets of Central and Eastern Europe and in the CIS. We have extensive geographical coverage in dynamically developing markets and 30 years of experience in this industry”, commented Siarhei Kostevitch, CEO and Chairman of the Board of Directors ASBISc Enterprises PLC. “We believe that Bang & Olufsen has untapped potential, and that we can help realise it with our insights and expertise. Partnership with such a well-known and prestigious brand as Bang & Olufsen is also an ideal opportunity for ASBIS to expand its portfolio with luxury audio products and cooperation with local retail partners to strengthen the consumer experience and sales.”