• Alain Godet

ASBIS Started Distribution of Lexar products in EMEA


Marek Horyl, Product Marketing Director for ASBIS
Marek Horyl, Product Marketing Director for ASBIS

Broadliner ASBIS has started distribution of Lexar products in Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Latvia, Lithuania, Poland, Qazaqstan, Romania, Serbia, Slovakia, Slovenia and Ukraine. Under this partnership, ASBIS will support the distribution of Lexar memory products such as Secure Digital cards, USB Flash Drives, Compact Flash, Solid-State Drives (SSD), UDIMM and SODIMM memory modules.


This strategic partnership leverages the respective strengths of Lexar and ASBIS to provide customers with Technology products and solutions in Eastern Europe, the Baltic States and the Commonwealth of Independent States”, said Lexar Senior EMEA Director, Samy Benarfa. “We are excited to partner with ASBIS, a leading global distributor to distribute Lexar’s award-winning product in these growth regions and to provide long-term growth opportunities for their partners.


For over 20 years, Lexar has been trusted as a leading global brand of memory solutions providing the highest level of performance, quality, compatibility and reliability across its memory & storage product portfolio.


Lexar’s brand portfolio serves all markets, offers industry-leading technology and a comprehensive line of award-winning flash and memory products such as Secure Digital cards, USB Flash Drives, Compact Flash, Solid-State Drives (SSD), UDIMM and SODIMM memory modules.


We are excited to add Lexar, one of the leading suppliers of memory solutions into ASBIS expanding portfolio. It is another positive move for our company to cooperate with Lexar across so many regions”, said Marek Horyl, Product Marketing Director for ASBIS.

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