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Autodesk Signs BlueTech as Distributor for African Market

Toni Azzi, General Manager at BlueTech Holding
Toni Azzi, General Manager at BlueTech Holding

BlueTech Holding, part of Midis Group and providing end-to-end technology advisory solutions for business partners across the Levant, Gulf and Africa, has signed an exclusive distribution agreement with Autodesk for North, West and Central Africa.

BlueTech will be responsible for developing, creating and enabling the right partner ecosystem for Autodesk that can design, promote, sell, implement and deploy successful Digital Transformation solutions for end customers through its BlueTech Africa Offshore office in Lebanon.

Toni Azzi, General Manager at BlueTech Holding, said: “Autodesk is a global leader in design and makes software for architecture, engineering, construction, media and entertainment and manufacturing industries. We believe that there is huge potential for the company’s solutions in the African market as enterprises in the region evolve towards complete digitisation. BlueTech has been a valued IBM and Lenovo distributor for more than 20 years. Adding Autodesk will further strengthen our portfolio and solution offering and is in line with our vision to be the preferred strategic partner in MEA, by delivering innovative solutions that enable and support the Digital Transformation agenda of regional enterprises.

BlueTech will have an active engagement with Autodesk to ensure alignment on the go-to-market strategy. The distributor and vendor will work closely together to develop and enable the regional channel community. Partner recruitment events will be held frequently, such as partner summits, roadshows, roundtables and bootcamps, as well as partner enablement and technical training workshops. Training will also be provided to end customers to help them derive maximum benefit from the implementations.

With rapid urbanisation, a rising middle class, economic growth and increased government investments, we are witnessing a growth in the construction, infrastructure and manufacturing sectors in Africa. Technology adoption can play a critical role in driving this growth, and we are excited about working with BlueTech to bring these best-in-class solutions to Africa. As we aim to expand into new markets and new territories in Africa, it is critical to have a strong distribution framework that enhances the operational efficiencies across the supply chain and maximises business outcomes. The addition of BlueTech to our existing VAD family is a significant step in this direction”, explains Louay Dahmash, Director Field Sales for EMEA Emerging at Autodesk.

Over the last several decades, Autodesk has driven innovation in every industry its software touches. Below are some of the areas that the company is revolutionising through its market leading technology:

  • Building Information Modelling (BIM)

  • Construction

  • Generative Design for D&M and for AEC

For more than 25 years, Autodesk resellers have been delivering the right solutions, software and services to meet business needs. They understand unique business and industry needs. We are pleased to bring BlueTech as our new distributor in Africa. With over 22 years of experience in solution selling and technology advisory, we believe that BlueTech, through its vast channel network, robust logistical engine and its team of experts, will drive customer success in our key industries in the region to new levels”, concludes Simon Bromfield, Africa Territory Sales Manager at Autodesk.

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