Bang & Olufsen has selected broadliner Ingram Micro as a new distribution partner in Europe. The alliance with Ingram Micro covers both multibrand and Business-2-Business (B2B), and is part of Bang & Olufsen’s effort to strengthen the company’s presence and performance in those channels.
Bang & Olufsen’s Vice President of Europe, Jorge Aguiar, comments: “we are pleased to team with Ingram Micro to improve our presence in multibrand and B2B. We can leverage Ingram Micro’s strong presence in Europe and know-how in consumer electronics to scale our business and strengthen the consumer experience.”
In recent months, Bang & Olufsen has strengthened the company’s European organisation with new capabilities within multibrand and B2B to improve performance in those channels.
“Ingram Micro’s strength, scale, relationships and expertise in consumer electronics and
B2B are aligned with Bang & Olufsen’s growth goals making it the right time to engage
and grow the business together”, said Renke Krüger, EMEA Director Peripherals at Ingram
Micro. “We are happy to be named a strategic, go-to-market partner for Bang & Olufsen
and look forward to building on their success.”
Bang & Olufsen products are available from now on through Ingram Micro's offices in Austria, Belgium, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom.