Broadliner Tech Data has appointed Barbara Koch to Senior Vice President & Regional Managing Director for Austria, Germany, Liechtenstein and Switzerland (DACH). Koch was previously responsible for Tech Data's country office in Germany and led the Advanced Solutions division in DACH. She replaces Michael Dressen, who is retiring after 10 years at the helm of Tech Data's business in DACH.
Barbara Koch joined Tech Data in 2014 and took over responsibility for the Advanced Solutions (AS) division in Austria and Germany. From mid-2018, her role was extended to the entire DACH region. Since August 2021, the experienced manager has held the position of Managing Director of Tech Data Germany.
With the departure of Michael Dressen, Barbara Koch will take over responsibility for the entire DACH region from 01 August. In her new role, she will become a member of Tech Data's European Executive Board (EEB) and report to Patrick Zammit, President Europe & APJ Tech Data.
Patrick Zammit commented: "it gives me great pleasure to welcome Barbara to the Tech Data European Executive Board as the new head of our business in Germany, Austria and Switzerland. She has a long track record in senior positions within our company and is a highly respected and recognised figure in the IT channel both in her region and across Europe. I look forward to working with her to build on the strong foundation Michael has left and drive our business strategy in the region."
Michael Dressen joined Tech Data in January 2012 as Regional Managing Director Germany and Austria and has been a member of Tech Data's European Executive Board (EEB) since 2013. In 2018, he assumed overall responsibility for the DACH region. He will take his well-deserved retirement on 31 July 2022.
Barbara Koch comments: "a big thank you from me to Michael Dressen for his excellent leadership of Tech Data's DACH region over the last 10 years. Michael has managed to make the region one of the most successful within Tech Data. His visionary view, his consistent action, his excellent handling of facts and figures but also his open and unpretentious manner have made him a valued manager and contact person for customers, manufacturers and employees alike. I am very much looking forward to taking over the DACH region now and to the tasks ahead."
Michael Görner, previously responsible for the German business of the Advanced Solutions division, has taken over the role of Vice President Advanced Solutions in the DACH region.
The local organisations in Austria and Switzerland will continue to exist as before.