Alison Charters, Midwich Divisional Manager
British AV broadliner Midwich has unveiled a new distribution partnership with Biamp, a leading supplier of professional AV solutions. The agreement covers Ireland and the United Kingdom and includes Biamp’s full product range; Biamp Devio, Tesira and Tesira Forte, Apart, Community and Cambridge Sound Management. This distribution partnership sees Midwich strengthen their position in the audio market, providing a complete line up of world leading audio brands in key vertical markets such as corporate, education and leisure. Alison Charters, Midwich Divisional Manager, comments: “I am delighted to welcome Biamp to Midwich’s Audio division. Biamp will further bolster our audio offering in the UK & Ireland, simultaneously bringing onboard a number of complementary brands offering our customers greater choice and the opportunity to supply audio into different markets from corporates to airports, collaboration to retail.” Stephen Patterson, Biamp Sales Director, Europe & Africa, adds: “having worked directly with Midwich group companies in a number of countries, we are delighted to be able to add working with Midwich UK & Ireland to that list. Their reach into the AV market, customer support and logistics organisation are market leading. We are looking forward to extending our business networks together and continuing to find ways to serve our customer base even better together.” Following the recent opening of their new European headquarters in Antwerp, Belgium, and UK sales office in London, Biamp is now transitioning to a dealer-direct model to strengthen the company’s sales, support, and product distribution in the region. Biamp have also partnered with Sidev in France and Prase in Italy, both part of Midwich Group.