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Bluechip Infotech Acquires MIA Distribution

Johnson Hsiung, Bluechip managing director
Johnson Hsiung, Bluechip managing director

Australian infrastructure VAD Bluechip Infotech has acquired MIA Distribution for an undisclosed amount, to expand into the growing local unified communications market.

The acquisition of MIA Distribution consolidates both companies into a more substantial group entity and accelerates growth in our UC space”, Bluechip managing director Johnson Hsiung said in a joint statement.

The two Sydney-headquartered companies said that the convergence of unified communications into IT meant that the distributors would both benefit from the acquisition : “the vision and synergies are considerable”, Hsiung said. “Both companies operate in different market segments and have minimum vendor and customer overlap, so the opportunity to expand and accelerate growth is significant. It offers vendors and channel partners unmatched value-added services and relationships."

MIA Distribution owner and managing director Brad Milne added: “an increasing number of UC vendors are looking for distributors who can provide coverage across IT and UC segment. We have a history of bringing innovative Unified Communications solutions to the UC and ICT reseller and MSP community in Australia. To maintain our strong position, MIA Distribution decided to join forces with Bluechip Infotech to expand.

Hsiung said the acquisition would not result in staff cuts but would be business as usual: “Bluechip Infotech will absorb the full complement of MIA Distribution staff who will run the Unified Communication Business Unit.

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