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Comstor and Cisco Extend Distribution Agreement for Middle East to Include Saudi Arabia

Steve Lockie, Group Managing Director, Westcon-Comstor Middle East
Steve Lockie, Group Managing Director, Westcon-Comstor Middle East

Cisco VAD Comstor Middle East has signed a distribution agreement with Cisco to market and distribute Cisco products and solutions in Saudi Arabia. This agreement extends Comstor’s distribution rights to Saudi Arabia in addition to their existing distribution contract for various other countries in the Middle East region.

As a distributor dedicated to Cisco, the Comstor teams pride themselves in adding significant value to their partners with their Cisco certified sales people and engineers, maintaining the highest level of Cisco distribution accreditation in all territories they operate. Comstor’s proven partner engagement programs such as EDGE, Comstor Mentor and a Cisco exclusive Partner Portal containing a wealth of information are all built to help partners grow their Cisco Business profitably.

We are delighted to strengthen our existing successful partnership with Cisco in the Middle East region with the welcome addition of KSA to our distribution model. This agreement extends our commitment to developing a strong and future-ready Cisco channel ecosystem in Saudi Arabia”, said David Grant, CEO and President of Westcon-Comstor.

We at Comstor are proud to be a true extension of Cisco in the marketplace, working closely with partners to build their Cisco business. Through our in-depth understanding of Cisco’s channel, we give partners unmatched insight into its technology, solutions and programmes. We plan to leverage our existing local offices, supply-chain and credit facilities, and build a dedicated Comstor practice with a Cisco-only focus”, said Steve Lockie, Group Managing Director, Westcon-Comstor Middle East. “Our globally recognised programs combined with our on-ground understanding of the market in Saudi Arabia will offer customised value-added services that address the needs of the channel. Our teams are passionate about helping partners grow their Cisco business by realising opportunities for new and recurring revenue.

Dorian Breakspear-Coyle, Cisco Distribution Lead for MEA commented: “we trust our distributors to work with us in helping our partners and our customers embrace digital transformation and Comstor is doing exactly that. Our partnership expansion to the KSA market is an underpinning of our strong joint achievements in the region.

Cisco Saudi Arabia Managing Director Salman Faqeeh added: “we are delighted to add Comstor to our distribution family in Saudi Arabia and excited about the opportunity this presents to our channel community. Our Cisco resellers rely on our distributors not only in sourcing Cisco products and solutions but as certified experts and reliable advisors throughout their customer engagements.

With a significant footprint across the Middle East region, Westcon-Comstor offers channel partners distribution services that include global logistical capabilities and a wide range of value-added services, such as Professional Services and Marketing as a Service (MaaS) that revolve around the unique EDGE framework. Westcon-Comstor also offers integrated Digital Distribution Platforms such as PartnerView, delivering the commercial technology integration and automation that partners need to grow and thrive.

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