• Alain Godet

Effective Distribution on the Phone with Emporia


Damian Grant, managing director of Effective Distribution

Austrian-based mobile phone and telecoms brand emporia has appointed Irish mobility and smart device specialist Effective Distribution for distribution of all its retiree-focused handsets.

The new distribution deal, effective immediately, follows the leading European mobile phone brand’s expansion into the UK and Ireland markets at the start of 2020; bringing total number of operating countries for emporia to 32.

Chris Millington, the UK and Ireland MD of emporia, says: “this is an exciting time for emporia – we have ambitious goals in Ireland for this year to reach Irish seniors, and partnerships like this are crucial to our success and growth. We’re proud to partner with EDL in the Irish market as they fully understand our audience and brand proposition, and I’m looking forward to a long-term partnership with Damian and the team. EDL are extremely credible in the retail channels and completely align with our strategy. They have the experience to expand our distribution territory and help drive sales for emporia in this key market. Their leading position will enable a greater number of retailers in Ireland to stock our range of corded and cordless phones, feature phones and smartphones, bringing connectivity and simplicity to retirees across the country.


Damian Grant, managing director of Effective Distribution, says: “being the distributor for emporia in Ireland is an honour. We’re delighted to be working with a brand with such heritage, popularity, and specialism in the retiree demographic. The range of telecoms products make a great addition to our expanding electrical products portfolio. We look forward to building emporia’s presence with retailers and customers in Ireland.