• Alain Godet

ELKO Distributes realme Smartphones in the Nordics


Baiba Indane, Head of Branded Unit at ELKO Group

Broadliner ELKO Grupa AS and its daughter company Gandalf Distribution AB become the first to distribute and introduce the Nordic market to the world's fastest-growing smartphone brand – realme.


Established in mid-2018, the realme brand shook up the market thanks to the specifications and pricing strategy of its product. realme has quickly emerged as the world's fastest-growing smartphone brand, taking a confident place among other mainstream brands.


According to Counterpoint statistics of global smartphone shipments in Q1 of 2020 emerging smartphone brand realme ranks 7th, but comes in 1st with a year-over-year growth rate of 157%.


After successes in Asia, realme now looks to Europe, and a year ago, in June 2019, realme officially announced its entrance onto the European market. With great results in countries like Spain, realme has already entered into the UK, Italy, France, Germany, Poland and many other markets in Europe. With ELKO and its daughter company Gandalf as a key partner, the next countries are Sweden, Norway, Denmark, Finland and Iceland.


We aim to bring new technologies to the market - this is how we as a distributor extend our customers’ business opportunities, as one of their main daily challenges is to expand assortments and discover new brands with high potential. This first-hand opportunity for realme distribution is a great commitment to it. The product has already proven itself on the Asian market and is ready to fulfil Europeans’ needs for a high technology smartphone with the best price and performance”, said Baiba Indane, Head of Branded Unit at ELKO Group.


Named both the trendy design and strong performance, realme has been created for young consumers. realme offers consumers products with trendsetting technologies, features and a user experience unparalleled for this price category.


As a start, the product range for the Nordics will include the following models: realme 6; realme 6 Pro; realme X3, realme X50 Pro, and realme X50, with the potential to extend the assortment with other realme ecosystem products such as smartwatches, headsets and TVs. The first deliveries have started since the beginning of September.