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ELKO to Bring Infinix Smartphones to Poland

Baiba Indane, Head of Branded Unit at ELKO Group
Baiba Indane, Head of Branded Unit at ELKO Group

Infinix Mobile is an emerging smartphone brand targeting today’s youth. Broadliner ELKO is the first distributor to bring Infinix products to the Polish market.

The Infinix brand is known for its first-in-class Android smartphones with clear year-on-year growth. The phones have a custom user interface called XOS, which changes the appearance of Android OS and adds a number of desirable extra features. Infinix creates trendy, powerful and attainable prices smart devices that bring the latest technology on the market to users in the market. Infinix is particularly proud of the hyper-fast (120W) charging technology used in its recently released models, like NOTE 12 VIP, which can full the battery from zero to 100% in just 17 minutes.

In addition to smartphones, Infinix's portfolio is also extended by vivid colour notebooks and Android-based TVs potentially available for Polish customers in the near future.

Infinix gained critical experience in many countries in Asia, Latin America and Africa which confirmed to us that, by combining high quality products, affordable price and technology, we can conquer even the most demanding markets such as Poland. As a modern brand, we understand current needs of young users. We believe Infinix will quickly win the hearts of Polish youth and help them get more out of the virtual world. The Polish market is of key importance to Infinix because of their demanding tech savvy population, disposable income, and geographic presence for a potential further expansion in the future”, said Benjamin Jiang, Managing Director of Infinix.

"The market, and our Polish customers, have shown interest in having new smartphone brands at an affordable price and with features for youth. We are happy to meet this demand and be the first to introduce the Polish market to Infinix — a brand which is gaining popularity exponentially worldwide. The product tests by local partners have gone well, and we see a high interest in putting the products on shelves along with the first deliveries in late June", added Baiba Indane, Head of Branded Unit at ELKO Group.

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