Network and security VAD Exclusive Networks has acquired British security VAD Ignition Technology, for an undisclosed amount. The acquisition further reinforces Exclusive’s heritage and reputation as the go-to specialist distribution partner for emerging cybersecurity innovators, creating a dedicated operation focused on younger technology companies looking to break out into the global market. This move, coupled with its continued strong focus on established and scale-out vendors means that Exclusive have a powerful and focused offering for innovative cybersecurity vendors wherever they are on their growth journey.
Ignition will become the brand entity for accelerating the progression of new and disruptive vendors as they emerge from late-stage startup mode and need to address a market that is global. For this purpose, Ignition will be developed globally as the springboard for new vendors and technologies whilst Exclusive Networks remains the pathway for global scale and hyper growth.
Speaking on the launch of the initiative and acquisition, Jesper Trolle, CEO at Exclusive Networks, said: “this is an exciting and premeditated plan designed to double-down on our services for startup vendors in an innovative and disruptive way, with a dedicated and distinct value proposition. We have a strong pedigree and reputation in bringing new and disruptive cybersecurity technologies to market, helping emerging vendors grow and scale from market challengers to market leaders. These vendors have different needs and expectations depending on where they are in their growth journey. With Ignition we are enhancing our value for emerging vendors, creating a focused, defined and dedicated proposition. By creating a separate entity, we can provide a global launchpad for these emerging start-ups whilst maintaining our key focus on the specific needs of our core established and scale-out vendors.”
Peter Ledger, Co-founder and managing director of Ignition and son of Neil Ledger, who sold VADition to Exclusive Networks in 2011, added: “this is a great opportunity for both ourselves and vendors to get a clear pathway to boost progression globally. Transitioning through the stages of startup to scale-out has always been a dilemma for vendors wanting the focus of a local specialist but needing scale, and for those specialists to be able to benefit from the hard work and investment put into the early stages. No global player has managed this previously and this is a bold and creative way of addressing this need. Our model depends on hyper-care, customer acquisition and evangelism. We now have a symbiotic partnership with Exclusive who ‘wrote the book’ on launching and developing new and emerging vendors internationally. No wonder they’re reimagining how global specialism may work and it's great to be part of this ambition.”
Ignition currently operates in 7 countries across Benelux, the Nordics and the UK, and Exclusive Networks aims to establish the Ignition offer globally over the coming months. Each local Ignition organisation will be able to leverage its development with access to the existing resources of Exclusive Networks worldwide.
Trolle continued, “We believe this is a powerful move to enhance our specialist proposition globally – something that no-one has ever achieved. It will increase our relevance, both with the new generation of vendors and the thousands of partners globally that rely on us to act as their virtual CTO and triage for new tech innovations. It also reflects our view that innovation is not only a ‘technical or technology’ play but a business model disruption, a disruption in customer engagement and experience. Global expansion is a key part of our own omnichannel proposition which makes us relevant to all sectors of this market across supply and demand-side standpoints. We really believe we are starting something good with this initiative and I personally can't wait to see the Ignition model integrated and replicated across our global organisation.”