• Alain Godet

Exertis Extends its Poly Distribution Across Europe


Mark Kahr, Exertis Global Procurement Director

Broadliner Exertis has extended its existing Poly relationship to cover all of its European entities. Its specialist Exertis Pro AV division and Comm-Tec Exertis subsidiary will now provide the full range of Poly communications, collaboration and meeting room solutions to resellers in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, The Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.


We have enjoyed a great relationship with Poly in the UK, France and Benelux, so the opportunity to extend that across Europe made perfect sense for both companies. Poly provides an unparalleled portfolio of products for modern workers and presents our resellers with an excellent proposition to fulfil the increasing demand for collaborative and flexible working practices”, said Mark Kahr, Exertis Global Procurement Director. “Companies of all sizes are demanding high quality, audio and video solutions that can be easily deployed and managed in a variety of spaces from the board room to huddle rooms and the home office. Poly can offer a premium experience either on premise, in the cloud or hybrid and fits perfectly with our strategy to provide our resellers with complete meeting room and remote working solutions.


The extension is timely, following Poly’s own announcement of a new partner programme and a unified partner portal. The partner programme, which is accessible for resellers at all levels, focuses on skills and capabilities rather than just sales volume in determining partner tiers and the portal provides a comprehensive library of images, marketing assets training and sales tools so resellers can effectively and efficiently market to their customers.


Paul Dunne, Senior Director EMEA Channels, said: “Exertis Pro AV is now firmly established in many countries across Europe and the opportunity to leverage their coverage, capabilities and wide reseller network, as we embark on an ambitious programme to drive engagement with more partners with more of our products, is clearly mutually beneficial. The market is growing in enterprise headsets, voice and video and our portfolio is uniquely positioned to facilitate the modern office and remote working.


With its dedicated teams and expertise in UC, AV and networking, Exertis Pro AV can provide pre and post-sales support for solutions including offering resellers the chance to bring their customers to its fully fitted Poly meeting room centres.