Globomatik Signs with SEB Group


Álvaro Alcantara, SDA Product Manager at Globomatik
Álvaro Alcantara, SDA Product Manager at Globomatik

Spanish broadliner Globomatik has reached an agreement with the French company Groupe SEB for the distribution in our country of the brands Tefal, Moulinex, Rowenta and Krups, thus expanding its product portfolio and strengthening its presence in the small domestic appliance (SDA) range. Thanks to this new agreement between the two companies, Globomatik's more than 5,000 customers will be able to access a varied catalogue of small household appliances, with a total of more than 40 references including hoovers, fans, electric irons, blenders, blenders, toasters, coffee makers, most of which are the brand's latest products.


For Álvaro Alcantara, SDA Product Manager at Globomatik, "we are constantly on the lookout for new opportunities. The electro channel is a channel that has been gaining prominence in our catalogue and having a company like Groupe SEB, which manufactures and distributes such prestigious brands, is one more step in our firm commitment to continue growing and offering our customers a wide range of offers and products."


"Having SEB is a firm commitment to further consolidate our position in this channel, where we started our journey a few years ago and currently work with major brands for personal and home care. We are sure that thanks to this agreement, we will achieve great results with our customers, responding to what they demand from us", added Alcantara.


The distributor has signed an agreement with Groupe SEB to include brands such as Tefal, Moulinex, Rowenta and Krups in its product catalogue.


Juan Antonio Carnero, Key Account Groupe SEB, said: "this is an exciting agreement for both companies. Globomatik is a wholesaler with more than 20 years of experience in the market and we are sure that this know-how will allow us to continue growing and strengthening this relationship, which will be a commitment to the future for both of us."


Globomatik entered the SDA range more than two years ago with the commercialisation of air conditioning products and currently distributes more than 150 references from brands such as Braun, Phillips, Hisense and Xiaomi. With more than 5,000 customers, including some of the market leaders, Globomatik already represents more than 200 brands, highlighting its specialisation in important categories such as components, networking, gaming, laptops, SDA, telephony and image and sound.

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