Broadliner Ingram Micro has signed a distribution agreement with Red Hat, Inc., the world's leading provider of open source solutions, to offer Red Hat hybrid cloud technologies such as Red Hat Ansible Automation Platform and Red Hat OpenShift to enterprises across the Middle East and North Africa (MENA) through its offices in Egypt, Lebanon, Morocco, Oman, Saudi Arabia and the United Arab Emirates. Covering all Gulf and Levant countries, in addition to Egypt, Morocco, Algeria, and Tunisia, the collaboration with Red Hat enables the provision of products that will contribute toward automation, IT optimisation, digital transformation, and cloud-native development within the financial, public, healthcare, and telecommunications sectors.
Red Hat solutions enable channel partners and customers to build smarter across hybrid cloud environments to offer portability, choice, and support. At the same time, partners can sell differently to grow business, build revenue streams, and create long-term relationships with a flexible subscription model, engaging with customers based on their needs, accessing new markets, and developing upsell opportunities. Service is also made possible by building trust and developing deeper relationships through professional and operational service offerings that empower customers, offering opportunities to expand with Red Hat solutions by joining an active ecosystem of partners and access to new markets.
Ali Baghdadi, Senior Vice President and Chief Executive META region for Ingram Micro, said: "creativity, agility, and resourcefulness reinforce a competitive, entrepreneurial spirit, as does looking ahead to the future with the ambition to achieve more. Ingram Micro customers continuously strive to elevate their operations and services with a view to a long and successful future. Red Hat solutions will help them in achieving their goals and objectives, and we are delighted to be collaborating with Red Hat to help entities across an array of sectors."
Adrian Pickering, Middle East Regional General Manager at Red Hat, added: "at Red Hat, we are committed to helping our customers in their endeavours to develop cloud-native applications, and integrate, automate, and manage complex environments. The distribution agreement with Ingram Micro represents the latest milestone in realising our vision to support customers through meaningful collaboration. We look forward to witnessing businesses in various sectors across MEA enhance their services through our solutions."